IMATS Toronto 2016 Haul and Experience

I’ve been having second thoughts about posting this because it’s already been 2 weeks since IMATS. I have already used some of these products and have been loving them so far!

It was a crazy IMATS experience! I got there at 9am, and was shocked about how many people there are lined up all for makeup. I got inside at about 10:10am and went straight to the Morphe booth. That’s even a crazier line. My feet were so sore that I ended up sitting on the floor while I was in line! I switched turns with my friend so we can go around while the other stayed in line. That happened for about 5 hours. I noticed the Morphe staff started stopping people from lining up at 11:30am because they think that people wouldn’t be able to get on to the booth before it closes. It’s that crazy. I got inside the booth at about 3pm and reached the end at about 4pm. I’ll stop rambling now and show you guys what deals I got!



Kat Von D had 30% off everything plus a lot of bundles!

It was Kat Von D’s first year at the IMATS and their booth was amazing! Their line up was the second longest one next to Morphe and followed by Nyx being the 3rd longest. I appreciated how Kat Von D gave out a menu/checklist so you can decide what to get while you stay in line. They also gave out 2 free mini liquid lipsticks for every bag!

Sneaking in a little thank you to the Kat Von D staff for giving me and my coworkers this generous goody bag!


dsc03985-01All the Morphe brushes are displayed in Canadian dollars. They didn’t advertise any sale but I converted online US prices to CAD and I found that they were about 10% off at IMATS. Some of the staff were great. I did have a list with me and the guy grabbed it and got me every single thing that I have listed. So much time was saved! I do wish that Morphe had more lines for payment because that’s where I saw a backup in line. I was also disappointed that there was a mistake with my purchase. As I was on my way home, I read the receipt and found that they charged me double on the flat kabuki brush. Morphe owes me 8 dollars! I didn’t want to complain so I just brushed it off. I won’t get it back anyways. Lol


dsc03994-01-01Benefit was my favourite booth. Their lineup wasn’t crazy and all the products were 40% off! They also had a checklist that showed all the prices which made my purchase a lot quicker. I got the Hervana blush, 2 Goof Proof Brow Pencils (which I now have grown to love. Review here.), and a Gimme Brow. The pink set was from the Virtzu booth that sold Beauty Blenders. This box was C$35 that includes 2 Beauty Blenders, a mini Porefessional, and a mini BeneTint.



I have been wanting a Z Palette to declutter my eyeshadow palettes. I regretted not getting one from last year so I just grabbed one right away. This was only C$16! So much cheaper than the one sold at Sephora!

It was my second year attending IMATS Toronto and I’m honestly thinking that this would be the last. I can’t figure out if it’s all worth it just to feed my addiction to makeup. Some of the deals were great but some were just meh. All that trouble and sore feet for makeup? Who knows, I might have a completely different say this time next year, right??

Tips for future attendees:

  • wear comfy shoes
  • bring cash
  • check your receipts before leaving
  • bring water!
  • try your best to bring a list of the things you want to buy (especially if youre going there for Morphe)
  • I would suggest being there at 11am because lineups to go in would be a lot shorter by then.

Do you guys have any more tips? How were your experience at the recent IMATS?

Thanks for dropping by!


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