This does not come as a surprise since a lot of drugstore brands has stepped up their brow game and I am very pleased about that. I feel like Anastasia has set the bar high on brow products and I compare everything to it.
I told myself I wouldn’t buy another Brow Wiz because I finished it in about a month. That’s 27 hard earned dollars for one skinny pencil. I was very happy when I found cheaper alternatives like this one.
As the pictures suggest, the L’Oréal has a skinnier tip.
But apparently both of them have 0.003 oz.
L’Oréal puts more pigment in one swipe. It is more creamy than the Brow Wiz but it’s not too creamy like an eyeliner would be.
Anastasia needs two swipes to achieve the pigment of L’Oréal in one swipe but I like it better because there is more room for mistakes. A heavy hand wouldn’t be a problem since it applies lightly and apt for a more feathery brow look (which I am digging!).
Both have the same concept of a double ended product and spoolie.
L’Oréal wins it for this one because of the clear cap on the spoolie side. Is it just me or am I really bad at figuring out which side the spoolie is on?!
L’Oréal C$8.99 (I got in on sale at the Superstore)
That’s more than double! L’Oréal definitely wins this category!
Unfortunately, L’Oréal only has 3 shades in their range: Blonde, Brunette, and Dark Brunette.
I picked up Brunette and noticed that it is very similar, just a little warmer, than Anastasia’s Medium Brown.
I don’t know if you notice but the Anastasia one is a tiny bit cool toned.
For the price point, I think the L’Oréal Brow Stylist Definer is a good alternative/dupe for the Anastasia Brow Wiz.
I heard the new Nyx Micro Brow Pencil also comes as a close dupe for the Brow Wiz. That’s probably next on my list once I finish both of these!
Do you guys know other brow products that coud be a dupe to the Anastasia Brow Wiz? Let me know!
Thanks for reading!