Urban Decay Primer Potion vs. Too Faced Shadow Insurance

UDxTooFacedEyePrimer (6)

Both eye primers are from amazing brands and are aimed to do the same job, but which one works best?

A little goes a long way with these eye primers. One tiny dot could cover both lids in my case. Once you squeeze it out, both primers feel very slippery and silicone-like. Considering my very oily lids, both primers mattify and provide a good base for all my eye looks.

UDxTooFacedEyePrimer (5)UDxTooFacedEyePrimer (2)


Urban Decay Eyeshadow Primer Potion

I still have the old packaging with me and it has been battered, I know. I don’t think I have anything bad to say about this. It gives a good base for all my eyeshadow looks and definitely makes my eyeshadow last longer, crease-free, and more vibrant. It has a metallic smell too but it isn’t a bother for me. The new packaging has a doe foot applicator which is enticing me to get a new tube.

Varieties: Available in Original, Anti-aging, Minor Sin (Champagne shimmer), Eden (Matte)

Price: C$26


Too Faced Shadow Insurance

Same as the UD one, I still have the old packaging. I do find that this eye primer comes out watery and separates, which is a big downer. I thought it was because I just opened it and it sat on the shelves for a long time that the first few squeezes will come out watery. BUT no matter how much a shake it, a clear liquid ALWAYS comes out. I’m wondering I might have picked up a dud or a really old one. The product itself isn’t bad once you get past the watery part. Similar to the UD one, it has the same metallic smell that isn’t bothersome. It does the job of mattifying and preventing any eyeshadow creases. But I find that the UD one makes my eyeshadow stay on longer than this.

Varieties: Available in Original, Champagne, Glitter Glue

Price: C$24



The Urban Decay Eyeshadow Primer Potion is clearly a much better eyeshadow primer in my opinion. It primes, mattifies, prevent creasing, and makes shadows more vibrant. It has more varieties to choose from too. I think paying 2 extra dollars is worth it.


Tell me what your favorite eye primer is because I’m looking for a new one to try!

Thanks for reading! xo







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11 thoughts on “Urban Decay Primer Potion vs. Too Faced Shadow Insurance

  1. nayardt says:

    Great review! It was really informative!

    Liked by 1 person

  2. pehge says:

    I have tried both as well and the primer potion is wayyy better for my oily lids!

    Liked by 1 person

  3. BeautyBunnii says:

    Haven’t tried the shadow insurance but I love using the primer potion. I was so excited when they repackaged it that I went out and bought it… now I have to finish using my old one lol. Loved the post!

    Liked by 1 person

  4. I’ve tried both and love them for different kinds of shadows! Love this post great read.

    Liked by 1 person

  5. dineoutdiaries says:

    I have always used UD and never had a reaction! ❤

    Liked by 1 person

  6. Molly says:

    The UD primer is honestly the best one around. Lovely comparison!


    Liked by 1 person

  7. I have the same issue with the too faced primer! I think i might try out the UD one now 🙂 thanks xx

    Liked by 1 person

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